In Fall of 2010, I took Professional Writing. In this course, I began learning how to write business proposals. Our group assignment was to create a business, given the allotted budget. I was the group leader, and we had a really great experience creating the business from scratch. I contributed greatly to the Executive Summary, Mission Statement, SWOT Analysis, and Budget (Balance Sheet, and Income Statement). I also assisted with the Process of Development. 
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In Fall of 2011, I took Principles of Advertising. During this course our group created a plans book, and advertising campaign for a non-profit business, the Kowiachobee Animal Preserve. KOWIA is a local, big cat rescue in south Naples. Our main objective was how they could gain awareness, since they had such a unique market position. During this group project, I was responsible for the Budget, as well as the creative aspects. These tasks included creating logos and promotional materials. 
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In Spring of 2012, I took Marketing Strategy. One of the major group projects we needed to complete, was analyzing Crush brand soda. After reading the case study, we were to analyze the product, identify the problem and come up with possible solutions. I was assigned the 3-C's as well as answering the final two discussion questions. Completing these assignments required being able to intensely analyze the data given, and to determine what the key aspects about the Company, Customer, and Competition were. 
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